Posted by: Hysam Darwan | March 22, 2014

Challenge Your Employees, Don’t Coddle Them

Isn’t leadership about getting the most out of employees, thus increasing productivity? Great business leaders challenge their employees and don’t coddle them.

“Hundred Percenters” By Mark Murphy talks about challenging your employees to give it their all and they’ll give you even more. For employees to be motivated and become “Hundred Percenters” and give a hundred percent to their work, you simply have to become a “100% Leader” first.

  • What capabilities distinguish “100% Leaders”
  • Why you must give employees challenging goals
  • How to help people overcome mistakes
  • What motivates and demotivates employees
  • Why you don’t want employees with bad attitudes, no matter how talented they are
  • How to turn “Fifty Percenters” into “Hundred Percenters”

The truth is finally out: Employees cannot be bribed or coddled into giving 100%. People become Hundred Percenters not because they had it easy, but because a leader cared enough to push them to new heights.

We’ve all heard the saying that a happy employee is a motivated employee. But what if that’s not true?

Leadership IQ CEO Mark Murphy says the “happy employee” philosophy doesn’t work. A study of more than 500,000 leaders and employees shows that despite the billions of dollars organizations spend to satisfy and engage workers, 77% of leaders believe their employees are not giving 100%. And they’re not far off in their assessment, because 72% of employees admit they’re not giving 100%. Plenty of people are doing fine work, getting by, and delivering products and services to customers. But disappointingly small minorities are coming in every day saying, “Let’s push the envelope, let’s be great, let’s do what nobody thought could be done.” Rather, it’s leaders who focus on making their people great—not happy—who inspire Hundred Percenter performance.

If you talk to the employees behind today’s great innovations, you’re unlikely to hear, “I was inspired by a boss who coddles me.” Instead you’d probably hear, “My boss challenges me and pushes me past my limits.” Most workplaces are brimming with untapped talent— only it’s suppressed by leaders who fail to connect with and challenge employees to unleash their true potential.

Here are just a few of the big ideas in Hundred Percenters:

  • The harder the goals you set, the better your employees will perform
  • You should never use a Compliment Sandwich to deliver feedback
  • Talented Terrors—people with great skills and a bad attitude—can destroy your company culture
  • Before you can start motivating Hundred Percenters, you have to stop demotivating them
  • You should never ask your employees if they’re “satisfied”

This groundbreaking book debunks management fads that don’t apply to today’s workplace and provides the facts, theories, and direction you need to become a 100% Leader. Apply Murphy’s leadership lessons and you’ll see innovation, productivity, and profits soar, while employee turnover rates plummet. Hundred Percenters will bring out the best in your workforce.

Hundred Percenters teaches new leadership practices to inspire employees to passionately give 100% every day. Leaders learn to push employees to discover and maximize their unrealized potential, while leaving them beaming with hard-won pride and fulfillment.

Over 70 % of employees say they want to work for someone who challenges them. What are you waiting for? Get started on the path to becoming a 100 % Leader today.


What They Said About The Book:

Push employees to their full potential with “tough love” leadership!

“Provides the tools managers need to take ‘average’ employees and create a culture of accountable, fully engaged people. Managers will learn to recognize their leadership style and understand how they, too, can become Hundred Percenters.”
Laura Christiansen, Vice President Human Resources, VTech Communications, Inc.

“Heavily-researched and loaded with tools and examples, this book shows you how to challenge your employees to achieve the kind of extraordinary results and innovations that every CEO dreams about. Every leader needs to read this book!”
Ned Fitch, CEO, Kalahari Tea

“Murphy finds that most workplaces are brimming with untapped talent. Only it’s suppressed by goal-setting that discourages big ideas and leaders who focus on happiness rather than greatness.”
Training Magazine


  1. Thank you Sir for expanding my knowledge. Really appreciated

    While We haven’t to ask our employees about them satisfaction, what if we mange things to get them cradled and satisfied, so we can generate and encorage inside feel all the way with pushing them to heights challenges


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